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本文从标志的特征、标志设计的简洁性谈起,提出简洁性有助于延长标志设计的视觉残留时间,增强识记性。但在信息化数字化时代背景下,多媒体和网络普及,传统的印刷方式和平面表现手法体现出一定的局限性,文章从标志设计求新求变、彰显思想文化内涵、与时俱进三个角度分析阐述,指出标志设计不应一味追求简洁,而应结合现代设计表现手法,与时代同步,以审美化艺术化的视觉形象彰显社会文明,诠释思想文化内涵。
In this paper, from the characteristics of the logo, the simplicity of the logo design, conciseness is helpful to extend the visual residue time of logo design and enhance the rememberedability. However, under the background of digitalized information age, the popularization of multimedia and network, traditional printing methods and plane expression methods have some limitations. From the three aspects of innovation of logo design, highlighting the connotation of ideology and culture and advancing with the times Analyze and elaborate, point out that the logo design should not blindly pursue conciseness. Instead, it should combine with the modern design and expression techniques to synchronize with the times to demonstrate the social civilization and interpret the connotation of the ideology and culture by aestheticizing the artistic visual image.