作为栏目广告经营商,在节目与市场之间就是要搭建一座沟通之桥,让节目内容与广告内容形成相互借力之势,达成节目品牌和企业品牌共同成长的目标。凯高传播两年前开始了《绝对挑战》的广告经营之路,也从此踏上了央视栏目广告经营之路。两年来我们在实战中不断摸索,总结出针对栏目 As a part of the advertising business, between the program and the market is to build a bridge of communication, so that program content and advertising content form a potential leveraging each other to achieve the program brand and corporate brand common goal of growth. Kai high spread two years ago began the “absolute challenge” advertising business, but also set foot on the CCTV column advertising business. In the past two years, we constantly grope in the actual combat, summed up for the column