论文部分内容阅读
纵观百事可乐成功的每一步,都是和企业文化的建立、品牌的树立紧密联系的,从一个濒临破产的小公司成长为国际巨头企业,百事可乐事怎样走过的?对于中国的企业有什么启示呢? 启示一小企业如何做品牌百事可乐一直是可口可乐的晚辈,早期的“两乐之战”就曾经采取了价格竞争的形式。30年代时,百事可乐饮料便在世界上首次通过广播宣布,将当时最高价为10美分的百事饮料降价一半,使顾客用5美分就能买到10美分的饮料,从而拉开了美国软饮料工业中首场价格争夺战的序幕。包括其中把6盎司的瓶改成12盎司,改变口味等,但是这些策略都没有使百事得到新生,百事可
Throughout each step of Pepsi’s success, and corporate culture are established, the brand’s close ties, from a small company on the verge of bankruptcy growth into an international giant, Pepsi-Cola how things have gone by? What is the inspiration for the Chinese enterprises Enlightenment A small business how to do the brand Pepsi has always been a Coca-Cola’s younger generation, the early “war of two music” has taken the form of price competition. In the 1930s, PepsiCo Beverages announced for the first time in the world on the radio that it cut its share price of 10 cents, then 10 cents, to 5 cents, thus opening up the United States Soft drinks industry first price battle the curtain. Including the 6 ounce bottle into 12 ounces, change the taste, but none of these strategies make Pepsi get freshman, PepsiCo