北京广播学院出版社新近出版由该院电视系教授刘燕南博士撰写的《电视收视率解析──调查、分析与应用》，这是国内第一本系统研究收视率的专门著作。该书不仅对国内外收视率调研的发展脉胳、现状与趋势、调查技术特点、分析方法等进行了全面深入的研究，而且对于目前人们普遍 Beijing Broadcasting Institute Press recently published by the hospital’s TV professor Dr. Liu Yanan “TV ratings analysis ─ ─ investigation, analysis and application of”, which is the first systematic study of the ratings of the special works. The book not only on domestic and international ratings research development pulse, the status quo and trends, technical characteristics of the survey, analysis methods conducted a comprehensive and in-depth study, but also for the current common