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随着人们对电视节目的要求越来越高,传统的电视节目由于缺乏原创性机制而逐渐失去了其核心竞争力。近年来,我国的电视节目作为一种传统的媒介,也开始认识到加强节目原动力体制创新的重要性。基于此,笔者通过分析我国电视节目的现状,阐述了加强电视节目创新的重要性。
As people’s demand for television programs is getting higher and higher, traditional television programs gradually lose their core competitiveness due to the lack of original mechanisms. In recent years, as a traditional medium, the TV programs in our country have also begun to recognize the importance of strengthening the system innovation of program motive force. Based on this, the author analyzes the status quo of television programs in China, expounds the importance of strengthening TV program innovation.