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二十一世纪,以数字技术、网络技术与文化产业相融合而产生的数字媒体产业在世界各地高速成长。然而中国数字媒体产业的发展需要特定的发展路线和理论根据,本文通过运用孔子的美学理论和思想为中国数字媒体的发展提供一些启发。用孔子的文质思想解决了数字技术与艺术的结合问题,以及利用孔子思想的义利观和功利性给予数字媒体发展中市场维护和功能的倾向。以此来描述作者对中国数字媒体发展方向的看法。
In the 21st century, the digital media industry, which is a result of the integration of digital technologies, network technologies and cultural industries, has enjoyed rapid growth all over the world. However, the development of China’s digital media industry requires specific development routes and theoretical basis. This paper provides some inspiration for the development of digital media in China by applying the aesthetic theory and thought of Confucius. The combination of digital technology and art was solved by using Confucius ’s thought of character, as well as the propensity of using the Confucius’ thought of morality and utilitarianism to maintain and function the market in digital media. In order to describe the author’s view on the direction of development of digital media in China.