渠道之乱是每个企业最担心的问题,然而对于多数企业来说,要想根本上解决窜贷问题极其不易。市场管控的问题是营销总监们的必修课,解决的好坏,和其工作业绩直接相关。本则案例,通过高手活动专家团成员深入的追踪和互动,帮助天津 RUNKING 制药营销总监孙长青梳理思路、找到方法、坚定信心,并最终解决了市场窜货问题。中国“营销高手培育活动”执委会 Channel chaos is the most worried about every business issues, however, for most businesses, it is extremely difficult to fundamentally solve the problem of channeling loans. The problem of market control is a compulsory course of marketing director, the quality of the solution, and its work performance is directly related. In this case, through the in-depth follow-up and interaction of experts from experts’ activities, SUN Chang-qing, the director of pharmaceutical marketing in Tianjin RUNKING, sorted out his ideas, found ways, strengthened his confidence and finally solved the problem of FALSIFYING. China “marketing master training activities ” Executive Committee