一、颜色 欧洲人对包装的颜色十分敏感,并且接受的程度不一样。红色和黄色是欧洲人最喜爱的,但如果将这两种颜色混合使用,西班牙人就不易接受,认为国家色彩太重;法国人和荷兰人都喜蓝色,但德国人就有反感。因此,销往欧洲各国的商品应注意投其所好,避其所恶。 二、地区识别 商品包装应有醒目的地区识别标志或图案,使人一目了然。例如,意大利生产的一种乳酪和奶油,往往在包装 First, the color Europeans are very sensitive to the color of the package, and to accept the degree is not the same. Reds and yellows are European favorites, but Spaniards are unacceptable if they are mixed, believing that the country is too dark; both French and Dutch are blue, but Germans are disgusted. Therefore, the goods sold in various European countries should pay attention to what they did well, to avoid evil. Second, regional identification Commodity packaging should be eye-catching regional identification signs or patterns, makes it clear at a glance. For example, a type of cheese and cream produced in Italy is often packaged