体育营销成就了许多奢侈品牌,但并不是任何一种体育营销方式,都适用于特定的奢侈品牌,如何选择?21世纪消费环境发生了很大改变,许多奢侈品牌将商品零售与休闲娱乐活动融为一体,举办画展、修建博物馆、评选年度艺术人物等活动层出不穷,体育营销也成为了各大奢侈品牌必争之地。而一些著名的运动品牌如阿迪达斯、彪马、耐克等,都向特定消费者提供限量版或者高档产品,提升自己的品牌形象。大众品牌的崛起也使得奢侈品行业竞争越发激烈。面对激烈的市场竞争,各大奢侈品牌各出奇招,竞相争夺消费者。 Sports marketing achievements of many luxury brands, but not any kind of sports marketing methods, are suitable for a particular luxury brand, how to choose? The 21st century consumer environment has undergone great changes, many luxury brands will retail and leisure goods and entertainment activities As one, holding art exhibitions, building museums, selection of annual figures and other activities after another, sports marketing has also become a major luxury brands contested. Some well-known sports brands such as Adidas, Puma, Nike, etc., to provide limited edition or high-end products to specific consumers, enhance their brand image. The rise of the public brand also makes the competition more intense luxury goods industry. In the face of fierce market competition, the major luxury brands all the trick, competing for consumers.