“思慕C”延续娃哈哈的“蓝海战略”,跳出中国饮料市场的肉搏战,通过企业产品创新,开拓新的分类市场,创造了不菲的市场绩效,让我们再次惊叹中国饮料市场的想象力和创造力,也再次验证了“蓝海思维”对中国饮料市场竞争的适应性。广告竞争策略的选择不仅受到产品特性和品牌个性的影响,还要受到营销传播环境的制约,二者动态性交互影响,形成了多元复杂的广告竞争格局。根据市场竞争者的多寡和竞争手段的复杂程度,我们可以把广告市场的竞争格局分为“白海竞争”、“绿海 “Smooth C” continues Wahaha’s “Blue Ocean Strategy”, jump out of the Chinese beverage market, fighting through the enterprise product innovation, open up new categories of markets, creating a lot of market performance, let us once again marvel at the imagination of Chinese beverage market and create Force, but also once again validated the “blue ocean thinking” on the Chinese beverage market competition adaptability. The choice of advertising competition strategy is not only affected by product characteristics and brand personality, but also by the marketing communication environment constraints, the dynamic interaction between the two, forming a diverse and complex advertising competition. According to the number of competitors in the market and the complexity of competition means, we can divide the competitive landscape of advertising market into “White Sea Competition”, "Green Sea