论文部分内容阅读
广告是复合式大众传播的一种具体形式,它是一种综合性的公关活动。这种公关活动是让社会潜在的公众变为知晓公众,再由知晓公众转化为行为公众,从而达到满意的广告目的。
Advertising is a specific form of hybrid mass communication. It is a comprehensive public relations activity. This kind of public relations activity is to make the potential public of the society become aware of the public, and then from knowing the public to the behavioral public so as to achieve satisfactory advertising purposes.