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现代电影自19世纪末在法国诞生以来,已从简单的照相术和幻灯放映术相结合的艺术发展到容纳文学戏剧、摄影、绘画、音乐、舞蹈、文字、雕塑、建筑等多种艺术的综合艺术。由于电影在艺术表现力上不但具有其它各种艺术的特征,又具有超越其它一切艺术的表现手段,而且影片可以大量复制放映,从而给电影制作者带来巨大的经济收益,使得电影作品这一“商品”层出不穷。如何在现代众多电影作品中脱颖而出,赢得票房,“预告片”无疑是这一“商品”最有力的展示手段。
Since its birth in France in the late 19th century, modern films have evolved from a combination of simple photography and slideshow art to a comprehensive art that accommodates a wide range of arts, including literature and drama, photography, painting, music, dance, writing, sculpture and architecture . Because cinema not only has the characteristics of other arts in artistic expression, but also surpasses all other artistic means of expression, and the film can be copied and displayed in large quantities, thus bringing great economic benefits to filmmakers, making the movie works “Product ” after another. How to stand out in many modern movie works to win the box office, “trailer ” is undoubtedly the “goods ” the most powerful display means.