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老年旅游产品始终是关系老年旅游健康发展的关键问题。本文从分析老年旅游的意义入手,探讨老年旅游的消费特征,并且分析了目前我国老年旅游产品的特点,在此基础上,提出了优化我国老年旅游的基本策略。根据全国老龄办发布的《中国人口老龄化发展趋势预测研究报告》的研究报告显示:中国已于1999年进入老龄社会,是较早进入老龄社会的发展中国家之一。《报告》指出,到2020年,我国老年人口将达到2.48亿,老龄化水平将达到17.17%;到2023
Elderly tourism products are always the key issues that affect the healthy development of elderly tourism. This article starts with the analysis of the significance of the elderly tourism, discusses the consumption characteristics of the elderly tourism, and analyzes the characteristics of the elderly tourism products in our country at present. On this basis, it puts forward the basic strategy of optimizing the elderly tourism in our country. According to a research report released by the National Office on Aging published by the “Report on the Prediction of the Development Trend of Population Aging in China”, China entered into the aged society in 1999 and is one of the developing countries that entered the aging society earlier. The “Report” pointed out that by 2020, China’s elderly population will reach 248 million, the level of aging will reach 17.17%; to 2023