目前我国正处于经济转轨和社会转型的重要时期,近几年来突发公共事件频发,而微时代的到来对政府处理危机事件的能力提出了新的挑战。本文拟在微时代这个背景之下,首先阐述微时代下政府危机公关所存在的问题,最后分析微时代下政府危机公关的应对策略。 At present, our country is in an important period of economic transition and social transformation. In recent years, public emergencies have been frequent, and the advent of the micro era has posed new challenges to the ability of the government to handle crisis incidents. Under the background of the micro era, this article first elaborates the problems existing in the government crisis public relations at the micro era and finally analyzes the countermeasures of the government crisis public relations at the micro era.