在市场经济条件下，任何一个产品、一个行业发展到一定阶段，达到一定规模，都会经历规范———混乱———再规范的历程。这个历程，有利于行业逐步达到自然淘汰，资源向效率高的企业集中，让小品牌退出，让大品牌做大，这是符合商品社会的进程规律的。但是，这个历程，需要有 In the market economy conditions, any one product, an industry to a certain stage of development, to a certain scale, will go through the norms --- chaos --- normative course. This process is conducive to the gradual phase of the industry to achieve the natural elimination of resources to high efficiency of business concentration, so that small brands to exit, so big big brands, which is in line with the law of the process of commodity society. However, this course needs to be done