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年画是我国独特的传统民间美术形式,年画创作借鉴了大量的传统吉祥图案,其符号价值成为传统文化与现代设计融合的内在驱动力。本文从设计的角度出发,从符号学的视角分析了传统年画吉祥图案的特性以及年画特征符号识别体系的构建,提出了在当今时代语境下的传统年画吉祥图案对现代设计的启示。
New Year pictures are unique forms of traditional folk art in our country. New Year paintings draw on a large number of traditional auspicious patterns, and their symbolic values become the intrinsic driving force for the integration of traditional culture and modern design. From the perspective of design, this paper analyzes the characteristics of the traditional auspicious patterns of New Year pictures and the construction of the symbolic identification system of the New Year pictures from the perspective of the design, and puts forward the enlightenment to the modern design from the traditional auspicious patterns of the New Year pictures in the contemporary era.