“企业文化是企业市场竞争力的基本内容,它以优化企业品牌价值为手段来优化企业竞争力。企业文化具有约束、凝聚、激励、导向功能,为企业的长远发展夯实基础。因此,如何发挥企业文化推动管理创效是企业亟需探究的重要课。为此,本文认为,企业文化应当将企业与员工的利益作为出发点,充分尊重、信任员工,营造学习氛围,并且创设企业文化应当符合公司自身发展,将文化融入管理过程,此外,企业的新闻宣传人员应当深入基层,收集实践材料,为作品提高更多鲜活的素材。 ”Corporate culture is the basic content of the market competitiveness of enterprises, it is to optimize the corporate brand value as a means to optimize the competitiveness of enterprises.Culture with restraint, cohesion, incentive and guidance, for the long-term development of enterprises lay a solid foundation. Therefore, this paper argues that enterprise culture should take the interests of enterprises and employees as a starting point, fully respect and trust employees, create a learning atmosphere, and establish a corporate culture that should be consistent with In addition, the corporate publicity workers should go deep into the grass-roots level to collect practical materials and enhance more vivid material for their work.