汽车品牌名不仅仅是简单的符号,还蕴含着意义。好的汽车品牌汉译名和积极的联想意义不但能够传递品牌所蕴含的文化,而且能更好地提升品牌形象和价值,同时对品牌的推广和发展起着至关重要的作用。本文以利奇的意义七分法为理论基础,分析了外国汽车品牌名的汉译名,发现利奇的意义七分法对汽车品牌名翻译有启示作用。 Car brand name is not only a simple symbol, but also contains meaning. Good Chinese brand name translation and positive associations not only can convey the brand culture, but also to better enhance the brand image and value, while promoting and promoting the brand plays a crucial role. This paper takes Leach ’s meaning seven - point method as the theoretical basis, analyzes the Chinese translation of foreign automobile brand names, and finds out that Leach’ s significance seven points method has enlightenment on the translation of automobile brand names.