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一个企业获得盈利并不难,关键是看如何在纷繁复杂的利益相关者中,找到消费的引领者。有两家鞋商的营销人员A和B,分别到一个岛上考察鞋子市场。他们发现岛上的部落祖祖辈辈都是打赤脚的,从来没穿过鞋子。A失望地走了,而B则认为大有商机。多数讲营销的培训师讲到这里就结束了,其实,如果没有切实可行的开发市场的方法,而是盲目地认为大有商机,那是没有用的。既然岛上的居民从来没有穿鞋的习有两家鞋商的营销人员A和B,分别到一个岛上考察鞋子市场。他们发现岛上的部落祖祖辈辈都是打赤脚的,从来没穿过鞋子。A失望地走了,而B则认为大有商机。
It is not difficult for a company to make a profit. The key is to find out how to find the leader of consumption among the complicated stakeholders. There are two shoe marketers, A and B, who visit the island to inspect the shoe market. They found that the tribe’s ancestors on the island were barefooted and never walked through shoes. A went away in disappointment, and B thought that there were great opportunities. Most trainers who talk about marketing are over here. In fact, if there is no practical way to develop the market, but blindly think that there are great business opportunities, it is useless. Since the residents of the island have never worn shoes, two marketers, A and B, have gone to an island to inspect the shoe market. They found that the tribe’s ancestors on the island were barefooted and never walked through shoes. A went away in disappointment, and B thought that there were great opportunities.