论文部分内容阅读
“近年来,国家对房地产高频率地出台相关政策进行调控,无疑使中国的房地产企业进入了残酷的”洗牌“时代,尤其是一线城市房地产市场的洗牌运动越来越强烈。飞涨的地价和越来越多的银行融资限制,企业间的竞争已经转向拿地、资本、品牌和专业化的竞争。”这种全国性的洗牌浪潮导致了北京原有的3000家注册房企,实际在运作的只有约300家。可以预测,5年之后北京房地产市场上将超不过100家房企。不健康的小公司必须死。“北京天润置地集团营销副总裁王哲说。”
In recent years, the state regulates and controls the promulgation of high-frequency real estate policies. It undoubtedly made China’s real estate enterprises enter an era of brutal “reshuffle ”, especially in the real estate market in first-tier cities. Soaring land prices and increasing bank financing restrictions have caused competition among companies to shift to land acquisition, capital, branding and specialized competition. “This nationwide wave of shuffling led to the original registration of 3,000 in Beijing Housing prices, the actual operation of only about 300. It can be predicted that Beijing real estate market will surpass 100 housing enterprises after 5 years. Unhealthy little company must die. ”Beijing Tianrun Land Group Marketing Vice President Wang Zhe said. "