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菲利普·科特勒被美国营销协会推选为营销思想界第一领袖。他所撰写的营销书籍,被翻译成20种文字,销售超过300万册,并在58个国家被奉为营销学的圭臬。 通过阅读此书,你可以迅速更新知识与技能,从而从容应对超竞争、全球化和因特网所带来的新挑战与新机遇。你会发现,最新的营销思潮就蕴涵在优美易读的文字之中,包括最热门的资料库营销(database marketing)、关系营销(relationship
Philip Kotler was elected by the American Marketing Association as the No. 1 marketing leader. He has written marketing books that have been translated into 20 languages and sold more than 3 million copies, and are regarded as marketing majors in 58 countries. By reading this book, you can quickly update your knowledge and skills to easily cope with the new challenges and new opportunities presented by hyper-competition, globalization and the Internet. You’ll find that the latest marketing thinking is in beautiful, easy-to-read text, including the hottest database marketing, relationship marketing