论文部分内容阅读
时代在变,电视也在变。如今的电视市场,似乎不再是央视一家独大:地方卫视诸强环伺,视频门户强强联合,新媒体大潮波涛汹涌。然而,不管是创新节目的收视份额与口碑传播效果,还是在突破体制困局、完善创新机制方面所表现出的开放胸襟与勇者气度,都表明央视的创新引擎依旧马力十足,其节目研发能力依然领跑全国,地位无可撼动。2亿创新基金激发开发力量自2013年开始,央视每年拿出2亿元人民币作为创新基金,鼓励各频道多快好省地加强节目
Times are changing, and television is changing. Today’s television market, it seems, is no longer a dominance of CCTV: local satellite stronghold, video portal powerful alliances, the tide of new media waves. However, whether it is the audience share of innovative programs and the effect of word-of-mouth communication, or the open-minded and brave manner of breaking through system dilemmas and perfecting innovation mechanisms, all show that the innovation engine of CCTV is still full of horsepower and its program R & D capability remains Leading the country, the status can not be shaken. 200 million Innovation Fund to stimulate development efforts Since 2013, CCTV has set aside 200 million yuan each year as an innovation fund to encourage more channels to strengthen programs