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1962年当007詹姆斯·邦德出现在电影银幕时,谁也没有想到他会成为一个历经35年仍然光彩照人的影坛传奇。如果以现代人的眼光来看,“Dr.No”的剧情及其商业要素设计会显得十分稚气。这部被港译作“铁金钢勇破神秘岛”的邦德系列首部剧集却恰恰在那时取得了商业成功。从此,007——詹姆斯·邦德便成了人们议论的一个话题,甚至邦德本身也由一个人的姓氏转变成了一个形容英雄的同义形容词。35年来,詹姆斯·邦德在影坛19次亮相,平均二年左右一集,米高梅公司将007系列视作一个充满品牌特征的产品来谨慎经营。
When 007 James Bond appeared on the movie screen in 1962, no one thought he would become a legendary movie after 35 years of still brilliant. If you look from the modern point of view, “Dr.No” plot and design of its business elements will look very childish. The Bond series’s first episode, translated as “Iron & Steel’s courage to break through the mysterious island,” happened to have achieved commercial success just then. Since then, 007 James Bond has become a topic of discussion, and even Bond itself has also been transformed from one’s surname to a synonym for adjectives describing heroes. 35 years, James Bond debut in the film 19, an average of about two years, the MGM 007 series as a brand full of products to be cautious.