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改革开放30多年来,我国民营图书出版业获得跨越式发展,已成为文化产业中一支重要力量。民营图书出版企业发展壮大能够更好地建立起优胜劣汰的市场竞争机制,提高经济运行效率,促进出版业繁荣发展。为推进南京民营图书出版业发展壮大,丰富文化产品,调整经济结构,优化产业格局,促进转型升级,鼓励自主创新,充分发挥民营出版在文化南京建设中的积极作用,本调研报告对南京民营图书出版业发展现状、发展方向、发展瓶颈等进行调查分析,并提出解决问题的政策建议。
More than 30 years of reform and opening up, China’s private book publishing industry by leaps and bounds, has become an important force in the cultural industry. The development and expansion of private book publishing companies can better establish the market competition mechanism of survival of the fittest, improve the efficiency of economic operation, and promote the prosperity and development of the publishing industry. In order to promote the development of Nanjing private book publishing industry, enrich cultural products, adjust the economic structure, optimize the industrial structure, promote the transformation and upgrading, encourage independent innovation and give full play to private publishing in the construction of Nanjing, the positive role of culture, Nanjing, this research report on private books Publishing industry development status quo, development direction, the development of bottlenecks and other investigation and analysis, and put forward policy recommendations to solve the problem.