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什么是社会组织品牌?答:社会组织品牌导向被定义为社会组织为了给利益相关者提供更优价值及给组织带来更高绩效而开发并维系的一系列共享的品牌概念。传统市场营销和社会组织品牌营销的区别有哪些?答:传统市场营销的目的是利润最大化,它的竞争来源于提供相似产品和服务的其他机构;社会组织品牌营销的目的是产品和服务的效用最大化,它的竞争集中在目标对象目前的行为及这种行为目前带来的利益,社
What is a social organization brand? A: Social organization brand orientation is defined as a set of shared brand concepts that social organizations develop and maintain in order to provide better value to stakeholders and bring higher performance to the organization. What is the difference between traditional marketing and social marketing? A: Traditional marketing aims to maximize profits, its competition comes from other agencies that provide similar products and services, and the purpose of brand marketing for social organizations is to provide products and services Utility maximization, its competition focused on the current behavior of the target audience and the current benefits of such behavior,