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在国际出版领域,中国图书“走出去”取得了成效,但是图书贸易逆差依旧显著。中国图书要大刀阔斧进入国际市场要做到双管齐下,发挥中国的文化优势,一方面将图书做大做强,形成自己的国际品牌;另一方面积极实施“走出去”战略,多种形式地与国外采取合作,共同打造国际出版市场。研究中国图书走出去的策略有助于扭转中国图书版权的贸易逆差,广泛传播中国文化。
In the field of international publishing, Chinese books “Going Global” have achieved some success, but the book trade deficit remains significant. Chinese books should go global drastically to achieve a two-pronged approach and exert the cultural superiority of China. On the one hand, they will make their books bigger and stronger and form their own international brands. On the other hand, they will actively implement the “going out” strategy and various forms of To cooperate with foreign countries to jointly create an international publishing market. Studying the strategy of going out of Chinese books helps to reverse the trade deficit of Chinese book copyright and spread Chinese culture widely.