猫玩具,看似评不是养猫家庭的生活必需品,而是可有可无的选择性消费品。而众多猫玩具种类中的小型简易玩具,因为价格较低,利润较小,更容易被宠物用品商们所忽视。因此,我们特别以一款新上市的小型简易猫玩具为例,详细分析低价位小型简易玩具的优势和市场定位,为经销商挖掘小玩具背后存在的大市场。 Cat toys seem to be not the essential necessities of a cat family, but optional consumer goods. Many small toys in the category of cat toys, because of their lower prices and lower profits, are more likely to be ignored by pet supplies manufacturers. Therefore, in particular, we took a newly-listed small and simple cat toy as an example to analyze in detail the advantages and market positioning of low-priced small simple toys, and explored the large market behind the small toys for dealers.