在现代商品社会中,广告的发展十分迅速,广告的发展促进了经济的进步。可以这样说,在今天的世界上,每一个国家的繁荣和发达都与广告有着直接的或间接的关系。如今广告涉及着人类需求的各个领域,无论人与人的物质关系还是人与人的精神关系都有广告作为交流的媒介。广告不仅能传递信息、增进需求、沟通产销,更重要的是通过广告这 In the modern commodity society, the development of advertising is very rapid, and the development of advertisement has promoted the economic progress. It can be said that in today’s world, every country’s prosperity and development have a direct or indirect relationship with advertising. Today’s advertisements cover all areas of human needs, and advertisements serve as a medium of communication, regardless of material or human relations. Advertising can not only deliver information, improve demand, communicate marketing, sales, more importantly, through advertising