存在腐败的单位,业绩一定不会好。十八大甫一结束,重庆北碚区委书记雷政富、山东省农业厅副厅长单增德、深圳市原副市长梁道行和四川省委副书记李春城等大员纷纷中枪落马,彰显了新一代领导人的反腐决心。其实,谈到腐败,不光官场有,大凡快消品企业,也都有触目惊心的销售腐败。国有企业有,民营企业也有;本土企业有,漂洋过海的跨国公司同样有。既然存在腐败,当然就要反腐!因此,作为营销管理者,我们没有必要谈“反腐”就色变,更没有必要讳疾忌医,将自己的销售腐败藏掖起来,怕见不得人。或曰“:反腐”是个政治范畴的概念,是否与企业“一 There are corrupt units, performance will not be good. As soon as the 18th National Congress of the Communist Party of China ended, leaders of Beibei District Party Committee of Chongqing, Lei Zhengfu, Deputy Director of Shandong Provincial Department of Agriculture Shan Zengde, former Vice Mayor Liang Daoxing of Shenzhen and Li Chuncheng, deputy secretary of Sichuan Provincial Party Committee, Highlighting the anti-corruption resolve of the new generation of leaders. In fact, when it comes to corruption, not just officialdom but also FMCG enterprises, there are also horrifying sales corruption. There are also state-owned enterprises and private-owned enterprises. Local enterprises also have the same multinational corporations that cross the sea. Since there is corruption, we must of course fight against corruption! Therefore, as a marketing manager, we do not need to talk about ”anti-corruption“ and discredit. There is no need to hide from treatment and hide our sales corruption. Or say ”: anti-corruption “ is a concept of political category, whether with the enterprise ”one