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由长虹彩电降价引起的我国彩电业大震荡刚刚平息。对这场震荡,引发者——长虹公司是如何想的呢?本刊特刊出的倪润峰先生的文章,可以使社会各界对长虹的经营方法、经营观念有一个清晰的看法,从而对这场大震荡有更深层次的认识。
The large fluctuations in China’s color TV industry caused by the price cut by Changhong TV have just subsided. How does Changhong Company think about this shock? The article published by Mr. Ni Runfeng published in this issue can give a clear view of Changhong’s business methods and business concepts to the community. Shocks have deeper understanding.