在报刊媒体繁荣且竞争激烈的今天,广告做为报纸的一个重要组成部分,同样也应对读者负起责任。这就需要广告人不单纯做业务员,也要像其他版面的编辑记者那样,同时做一个好的广告编辑,让广告内容和版面设计吸引读者的目光,了解广告的意图,让广告对读者起到应有的作用,以达到良好 Today, with its media and media booming and highly competitive, advertisements, as an important part of newspapers, should also assume responsibility for readers. This requires that advertisers do not just act as clerks, but also, like other editorial reporters, do a good job of editing ads so that their content and layout attract the reader’s attention, understand the intent of the ads, To the due effect, in order to achieve good