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运用SWOT分析法,研究新媒体在高等中医药院校中医药文化传播中的优势与劣势,以及新媒体环境带来的机会和威胁,并提出相应策略和建议,以期提高中医药文化传播的针对性与实效性。
Using SWOT analysis to study the advantages and disadvantages of new media in the dissemination of TCM culture in higher TCM colleges and universities as well as the opportunities and threats brought by the new media environment and to put forward corresponding strategies and suggestions in order to improve the communication of TCM culture Sexual and pragmatic.