被誉为“广告之王”的海报是一种非同寻常充满信息与传达的交流载体，是各种纪念活动或者各个企业战略形象提升和文化延伸的基本手段，至今仍处于表现的主导地位。它既是商业性和文化性的行为，又是一种传递观念的特殊艺术形式，不仅有助于商品生产的发展，也有利于促进社会文 Hailed as the “King of Advertising,” the poster is an unusual communication carrier full of information and communication. It is the basic means of various commemorative activities or the enhancement of the strategic image of various enterprises and cultural extension, and is still in the dominant position of performance so far. It is both a commercial and a cultural act as well as a special artistic form that conveys ideas that not only contribute to the development of commodity production but also promote social