本文以好莱坞大片《阿凡达》为案例,分析了其成功策略,并与好莱坞大片传统相联系,同时对比中国大片的叙事模式,指出中国大片对人类意识的缺失是导致其不能长远的原因,阐述了在全球化语境下中国大片应有的策略,即人类意识下的民族化表达。 This article, based on the case of the Hollywood blockbuster Avatar, analyzes its successful strategies and links with the Hollywood blockbusinesses. At the same time, it contrasts with the narrative patterns of the large-scale Chinese films. It points out that the lack of human awareness in the large-scale Chinese films is the reason for its long-term failure. Under the context of globalization, the strategy of China’s large tracts, that is, the nationalization under the human consciousness.