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正确的城市品牌定位能为城市创造巨大的财富,增强城市的凝聚力、向心力、吸引力和辐射力。深圳作为改革开放的前沿城市,其发展备受瞩目,而城市品牌定位却一直没有统一的尴尬现状影响到了深圳的进一步发展。高科技产业成为深圳市的第一产业,结合这一实际情况,深圳城市品牌应定位为“中国的科技中心”。深圳可以通过广告宣传和公共关系专题活动积极推广城市品牌定位,在公众心中树立深圳是中国的科技中心的观念。
Correct positioning of the city brand can create huge wealth for the city and enhance the city’s cohesion, centripetal force, attractiveness and radiation. As a frontier city for reform and opening up, Shenzhen has drawn much attention to its development. However, the city’s brand positioning has not had a uniform embarrassment and has affected Shenzhen’s further development. High-tech industry has become Shenzhen’s first industry, combined with the actual situation, Shenzhen city brand should be positioned as “China’s science and technology center.” Shenzhen can actively promote city brand positioning through advertising and public relations activities and establish Shenzhen as a science and technology center in China.