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随着“微时代”的到来,微博、微信已逐渐成为人们日常生活中不可或缺的一个重要部分。与此同时,不少人视微博、微信为金矿,开始大谈特谈微博和微信营销,怎么用微博打造影响力?怎么用好微信?怎么用微信赢得你的目标客户?现在,市面上这类书已是鱼龙混杂,让人眼花缭乱。那么,微博营销和微信营销究竟哪种营销方式更能为企业带来效益?作为长期打拼在互联网营销前线,在互联网营销领域有着丰富经验的鲁美(大连校区)移动新媒体实验室负责人、艾思葳(大连)有限公司新媒体顾问赵奇光(@新媒体践行)有其独特的见解。
With the advent of “micro era ”, weibo and WeChat have gradually become an indispensable part of people’s daily life. At the same time, many people regard Weibo and WeChat as gold mines and start talking about Weibo and WeChat marketing. How to use Weibo to create influence? How to use Wechat? How to win your target customers with WeChat? Now , Such books on the market is quite a mixed bag, dazzling. So, what kind of marketing weibo marketing and WeChat marketing can bring benefits to the enterprise? As long-term hard work in the Internet marketing front, in the field of Internet marketing has extensive experience in the United States (Dalian Campus) Mobile New Media Laboratory Leader , Zhao Qiguang (@New Media Practice), a new media consultant for Ascend (Dalian) Co., Ltd., has its own unique view.