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近几年,随着中国综合国力的增强以及国际影响力的扩大,海外对中国餐饮文化的接受能力增强,相应的,对中餐的需求也呈上升趋势。而传统以个体为主的海外中餐馆在经营方式、人员、出品等方面已经老化,这就让国内一些品牌餐饮企业看到了商机。2013年11月,湘鄂情集团海外首家分店,位于澳大利亚第一大城市和港口的悉尼分店开业,分店使用“外滩”商标和名称。据介绍,“外滩”店营
In recent years, with the enhancement of China’s comprehensive national strength and the expansion of international influence, overseas acceptance of Chinese restaurant culture has been enhanced. Correspondingly, the demand for Chinese food has also been on the rise. The traditional overseas-oriented restaurants mainly in the mode of operation, personnel, production and other aspects have been aging, which allows some domestic brands catering business saw opportunities. In November 2013, the first branch overseas of the Hunan, Hubei and Eritrean groups opened in Sydney branch which is the largest city and port in Australia. The branches use the “Bund” trademark and name. According to reports, “Bund ” shop