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转变观念,很重要的是转变政府乃至全社会对待民间商业媒体参与对外传播事业的看法,充分认识它们在国际上为中国争取话语权、打造中国软实力的战略意义,从而打破现有体制中的条条框框,真正为民间商业媒体有效地传播中国提供必要的空间。怎样在没有《新闻法》的现实情况下,制定一套切实有效的政策法规,保障对外媒体必要的采、编、发的自由,这是体制创新的新课题。这个问题不解决,要在国际上取得公信力就会成为空谈,打造“具有世界影响的国际一流媒体”的愿景也会成为泡影。
It is very important to change the viewpoints of the government and even the whole society in handling non-governmental commercial media to participate in the cause of external communication. It is important to fully understand their strategic significance of fostering the right to speak for China and building China’s soft power internationally so as to break the existing system of This will really provide the private commercial media with the necessary space to effectively spread China. How to formulate a set of effective policies and laws to guarantee the necessary freedom of media collection, editing and distribution to foreign media under the reality of not having a “news law”? This is a new topic for system innovation. This issue can not be solved. To gain credibility internationally will become empty talk and the vision of creating a world-class international top-tier media will also become a bubble.