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本文主要对我国温泉度假酒店进行了简单介绍,分析了温泉度假酒店的特征,对温泉度假酒店发展现状极其产生原因做了简要分析,指出我国度假休闲酒店在经营中存在着同质化、雷同化、缺乏特色、服务落后等问题,然后根据目前存在的问题结合社会经济发展的特点对促进温泉度假酒店多元化发展,提高温泉度假酒店服务能力,创新发展模式,突出发展特色提出几点建议和措施,主要包括与时俱进,更新经营理念;完善配套设施,多元化经营;建立灵活价格机制,提高消费吸引力;利用多种营销方式,提高酒店知名度;创新服务理念,提升酒店服务水平等五个方面意见。
This article mainly introduces the hot springs resort hotel in our country briefly, analyzes the characteristics of the hot spring resort hotel, makes a brief analysis to the extreme causes of the hot springs resort hotel, points out the existence of homogeneity and assimilation , Lack of features and poor service, and then put forward some suggestions and measures according to the existing problems combined with the characteristics of social and economic development to promote the diversified development of hot spring resort hotel, improve the service capacity of hot spring resort hotels, innovation and development mode, highlighting the development characteristics , Mainly including advancing with the times and updating business philosophy; improving supporting facilities and diversified operations; establishing flexible pricing mechanism to enhance the attractiveness of consumption; using various marketing methods to enhance hotel awareness; innovating service concept and improving hotel service level Views of the parties.