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随着人们数字阅读所用的载体由PC端向移动端转移,数字杂志第三方平台面临诸多挑战。其中,与盈利模式相关的问题成为事关其生存发展的首要问题。本文首先对数字杂志第三方平台的概念进行阐释,梳理了市场上现有数字杂志第三方平台的主要盈利手段,指出了其在盈利过程中面临的困境,并提出了相应的解决思路与盈利策略。
As the carrier for digital reading moves from the PC side to the mobile side, the digital magazine third-party platform faces many challenges. Among them, the issues related to the profit model have become the primary issues concerning their survival and development. This paper first explains the concept of the third party platform of digital magazine, combs the main profit means of the third party platform of the existing digital magazine on the market, points out the predicament it faces in the process of making profits, and puts forward corresponding solutions and profit strategies .