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如果营销只是聚焦在新媒体之上,那就是丢了西瓜捡芝麻。IMAX大中华区企业传讯总监吴惠娟在乙方工作了15年,2012年加入IMAX以甲方身份继续营销领域的探索。她所服务的数十个国际国内知名品牌客户和IMAX一样,都是B2B的企业,但最后的成功都是靠去影响C端客户而成功的。吴惠娟的成功案例是从Levis牛仔裤上一个“美棉”小标签开始讲起的。这个小标来自于美国棉花协会——一个半政府性质的组织,服务于美国的棉花种植产业。它的主要任务就是把美国的棉花卖到包括美国在内的更多的地方。十几年前美棉进入中国市场,受到了中国棉纺织业的
If the marketing is only focused on new media, it is to lose the watermelon pick sesame seeds. Wu Huijuan, IMAX Greater China Corporate Communications Director, has been working in Party B for 15 years. In 2012, he joined IMAX to continue the exploration in the field of Party A. She served dozens of well-known international and domestic brands and IMAX customers, are B2B enterprises, but the final success is to rely on the C-client success. Wu Huijuan success stories from Levis jeans on a “American cotton ” small label began to talk about. The small mark comes from the American Cotton Association - a semi-governmental organization that serves the cotton-growing industry in the United States. Its main task is to sell U.S. cotton to more places, including the United States. A dozen years ago, the US cotton entered the Chinese market and was subjected to China’s cotton textile industry