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营销者说在2014年,BMW营销将回归“产品力”。一方面是因为今年BMW将有十款新车在中国市场上市;另一方面,在大家都在谈“梦想”的时候,我们希望能回归本源,回归到每个车系的性能、产品本身的一些特点所带来的“驾驭乐趣”这样一条主线上。2013年,BMW品牌共售出362,100辆汽车,同比增长19.4%(2012年:303,169辆)。从整个集团角度,宝马集团在中国大陆市场创下最好销售纪录,共向客户交付390,713辆BMW和MINI品牌汽车,同比增长19.7%(2012年:326,444辆)。中国市场由此成为宝马集团全球最大的市场。BMW 5系依然是我们的销售冠军,销量达126,686辆,同比增长17.5%。新BMW 3系的销量同比增长59.3%。BMW 7系共交付25,916辆。
Marketers say BMW marketing will return to “product strength” in 2014. On the one hand, this year, BMW will have 10 new cars listed on the Chinese market. On the other hand, as we all talk about “Dream”, we hope to return to the origin and return to the performance of each vehicle and the product itself Some of the features brought about “control fun ” on such a main line. In 2013, the BMW brand sold a total of 362,100 vehicles, an increase of 19.4% (2012: 303,169 vehicles) from a year earlier. From a corporate perspective, the BMW Group recorded the best sales record in the mainland China market, delivering a total of 390,713 BMW and MINI brands to its customers, an increase of 19.7% (2012: 326,444) from the same period of previous year. As a result, the Chinese market has become the largest market for BMW Group in the world. The BMW 5 Series remains our sales champion with sales of 126,686 units, up 17.5% from a year earlier. Sales of the new BMW 3 Series increased 59.3% YoY. BMW 7 series delivered a total of 25,916 vehicles.