无印良品是在日本独创的一个概念性商品品牌,其概念是创始人田中一光先生从他日常生活的审美意识中提炼而成。在极简主义审美意识的影响下,无印良品在简化造型的同时,也进一步简化生产过程,制造出一批造型简洁、朴素且价格适中的商品群。无印良品注重呈现产品的质地,包装力求简单朴素,使用环保的无漂白纸张做商品袋。这些明确的概念,让无印良品的商品给人们带来一种新鲜而且纯粹的感觉。这与当时过分讲究包装的商品形成了鲜明对比。就历史性而言,无印良品的审美意识具有深刻的日本特性。同时,它作为一个优雅而质朴的生活提案,也在世界范围内造成了广泛影响。 MUJI is a conceptual brand of goods originally created in Japan. Its concept is that the founder Mr. YAMAZAKI TAGUCHI refined from the aesthetic sense of his daily life. In the minimalist sense of aesthetic influence, MUJI simplifies the modeling at the same time, but also to further simplify the production process to create a number of simple, simple and affordable commodity groups. Muji focuses on presenting the texture of the product. The packaging is simple and plain, using eco-friendly bleached paper as a commodity bag. These clear concepts, so that Muji’s products give people a fresh and pure feeling. This was in stark contrast to the packaging that was overly preoccupied. Historically, MUJI’s aesthetic awareness has profound Japanese characteristics. At the same time, its proposal as an elegant and rustic life has also had a worldwide influence.