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在信息化时代,人们越来越追求用最短的时间获得最大信息量的阅读模式,这就使数字出版成为未来的趋势。数字出版要解决的核心问题就是利用数字技术和信息技术,最大限度在解放先进文化生产力,最大限度地提高先进文化的供给力。数字出版技术客观上要求编辑应具备和掌握数字出版软件的使用知识和方法,极大地提高编辑效率,这是最基本的要求。此外,敏锐的市场捕捉力,从策划选题到营销方案,需要新时代的编辑全程追踪和全面把握。编辑应同时考虑多媒体多元化的开发利用,实现电子、数字出版与纸质图书的资源互补是出版的最佳出路。此外,编辑还应注意与传统出版相结合,与手机运营商、网络服务商等数字媒体终端相结合,更快地取得成效。因此,新时代下的编辑需要适应新形势的需要。一是有敏锐的政治鉴别能力,对出版物的政治安全严格把关;二是要有学术判断能力,能准确的对出版物进行加工整理;三是用发展的眼光看其传承价值;四是对出版物做双效评估,使出版物的经济效益和社会效益最大化。传统出版向数字出版转型已是大势所趋,传统出版不得不面临数字出版的冲击和挑战。传统出版社的编辑要转变观念、积极学习,不断提高自己的能力及素质,把数字出版技术和互联网思维融入出版的选题策划、生产流程、市场营销宣传中,才能更快更好地适应数字出版时代发展对出版人的根本要求。
In the information era, people are increasingly pursuing the mode of reading with the maximum amount of information in the shortest time, which makes digital publication a future trend. Digital publishing is to solve the core issue is the use of digital technology and information technology, the maximum extent of the liberation of advanced cultural productive forces, to maximize the supply of advanced culture. Digital publishing technology objectively requires that editors should have and master the knowledge and methods of using digital publishing software, which greatly improves the efficiency of editing. This is the most basic requirement. In addition, keen market capture, from planning topics to marketing programs, the new era of editors need to track and full grasp. Editors should also consider the development and utilization of multi-media diversity, the realization of electronic, digital publishing and complementary resources of paper books is the publication of the best way out. In addition, editors should also pay attention to the combination of traditional publishing, and mobile phone operators, Internet service providers and other digital media terminal combination, faster results. Therefore, editors in the new era need to adapt to the new situation. First, there is a keen political identification ability, strict control of the political and security publications; the second is to have the ability of academic judgment, accurate processing of publications; Third, with a development perspective to see the value of its heritage; Fourth, Publications do double-impact assessment to maximize the economic and social benefits of the publication. Traditional publishing to digital publishing has become the trend of the times, the traditional publishing has to face the impact of digital publishing and challenges. Traditional press editors need to change their concepts, learn actively and continuously improve their abilities and qualities, and integrate digital publishing technologies and Internet thinking into published topics planning, production processes and marketing communications so that they can adapt to numbers faster and better The Publishing Press’ s Essential Requirement for the Development of Publishing Times.