对大多数企业来说,在它的发展进程中,或早或迟会遇上危机。一般说来,危机是指突然发生的危及到生命或财产安全的重大事件,现代危机的种类已变得繁多而复杂,且涉及面广,危害性大,再加上现代传播业的大发展,因此,现代企业所发生的危机会以很快的速度在本地区、全国甚至全球范围内传播开来,引起社会和各类公众的极大关注。所以,对企业来说,危机不仅会给企业带来直接的人、财、物损失,而且会在相当程度上对企业的声誉产生影响,甚至可能会损害企业的形象,严重的,还会使一个企业陷入困境,乃至停产、关门。在这方面,国内外一些企 For most enterprises, crisis will occur sooner or later in its development. In general, a crisis refers to a sudden major event that threatens the safety of life or property. The types of modern crises have become numerous and complex, involving a wide range of issues and great dangers. Coupled with the great development of modern communication industry, Therefore, the crisis that occurs in modern enterprises will spread rapidly at the local, national and even global levels, arousing great concern of society and various publics. Therefore, for enterprises, the crisis will not only bring direct losses to the enterprise, but also to a considerable extent affect the reputation of the enterprise, and may even damage the image of the enterprise. If it is serious, An enterprise in trouble, or even stop production, close. In this regard, some domestic and foreign enterprises