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2012年家电市场开局不利,热水器市场增速放缓进入2011年,国家政策效益递减、银根紧缩,房地产调控不断出台、通货膨胀的经济环境日益明显,整个家电行业受到巨大影响的大环境下,根据中国家电市场研究领域最权威的北京中怡康时代市场研究有限公司的测算数据,2011年中国家电市场零售总额达到12085亿元,同比增长12.3%,较2010年收窄8.2个百分点,明显落后于全国社会消费品零售总额17.1%的增长幅度。2011年下半年开始的增长速度回落的局面,到2012年第一季度则表现为市场销售的大幅度下滑,整个家电行业阴云笼罩。一季度的市场规模仅为2631亿,同比下降10.1%。(见图1)
In 2012, the appliance market started to unfavorable, and the market growth rate of water heater slowed down. In 2011, with the diminishing returns of national policies, the tight monetary tightening, the continuous introduction of real estate regulation and control, the increasingly pronounced economic environment of inflation and the huge impact on the entire home appliance industry, China’s home appliance market, research the most authoritative Beijing Zhong Yikang Times Market Research Co., measured data show that in 2011 the total retail sales of China’s home appliance market reached 1.2085 trillion yuan, an increase of 12.3% over the previous year narrowed 8.2 percentage points, significantly behind The national total retail sales of consumer goods 17.1% growth rate. In the second half of 2011, the growth rate dropped. In the first quarter of 2012, the sales in the market dropped drastically and the whole appliance industry was overcast. The market size of the first quarter was only 263.1 billion, down 10.1% from a year earlier. (see picture 1)