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当企业无缘赞助奥运时,并不意味着奥运营销之路已被堵死,它可以直接将品牌标识“嫁接”到转播奥运会的传播载体上。
When a business fails to sponsor the Olympic Games, it does not mean that the road to Olympic marketing has been blocked. It can directly brand the brand to the broadcast carrier that broadcasts the Olympic Games.