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作为一种艺术表现手法,电影艺术的商业化日趋明显。而我国是个农业大国,农村题材电影具有一定的社会效益。目前我国的农村题材电影主要涉及到新农村建设、留守儿童、空巢老人等社会热门话题,但由于电影的商业化操作,导致该类题材的电影在传播的过程中遭受到不同程度的阻碍,使得农村题材电影的传播渠道及受众面极为有限。通过对农村题材电影的特点进行分析,创新农村电影传播理念,并以此为基础突破城乡电影传播壁垒,带动农村题材电影的有效传播,实现我国电影题材的多样化,促进各项效益的提升。
As an artistic expression, the commercialization of cinematic art has become increasingly evident. Our country is a big country of agriculture, rural movie has a certain social benefits. At present, the rural theme films in China mainly involve the hot topics of social construction in new rural areas, left-behind children and empty-nesters, but due to the commercialization of movies, the films of these themes have been hindered in varying degrees during the dissemination. Making rural theme film channels of communication and audience is extremely limited. Through the analysis of the characteristics of the rural theme films, innovating the concept of rural film transmission, and based on this, we can break through the barrier of urban and rural film transmission, drive the effective transmission of thematic films in rural areas, diversify the theme of the movie in our country, and promote the improvement of various benefits.