大数据时代,网络舆情的爆发愈加频繁,具象到公共卫生事件的危机处置工作中,因未能妥善引导网络舆情而次生更大的灾害屡见不鲜。本文将以此为视角,尝试透过现象,解析公共卫生事件危机处置中网络舆情引导的重要性。 In the era of big data, the outbreak of cyberpublic sentiment is more and more frequent. It is not uncommon for disasters to occur secondary to their failure to properly guide cyberpublic sentiment during the crisis management of public health emergencies. This article will take this as a perspective, trying to analyze the importance of network public opinion guidance in the crisis disposal of public health events through the phenomenon.