随着市场经济的发展和我国社会文化建设过程中的多元化发展,现代人对精神文化生活的要求日渐提高,对博物馆的发展产生了一定的影响,博物馆为了吸引更多的受众群体,在激烈的市场竞争中获胜,开始积极探索趣味性和休闲化发展模式,增强博物馆的影响力。本文在简要分析博物馆受众群体的基础上,对博物馆陈列展示设计中的趣味性应用进行了深入的分析和解读,希望能够为博物馆的稳定发展提供相应的支持和借鉴。 With the development of market economy and the diversified development in the process of social and cultural construction in our country, the modern people’s increasing demands for spiritual and cultural life have a certain impact on the development of the museum. In order to attract more audiences, Win the market competition, began to actively explore interesting and recreational development model, enhance the museum’s influence. Based on the brief analysis of the museum audiences, this article deeply analyzes and interprets the interesting applications in the exhibition design of museums, hoping to provide corresponding support and reference for the stable development of museums.